Marketing as disentanglements... (Don Slater 2003)

"Marketing, I want to argue, is a framing process, and one that involves strategic
disentanglements, but it is based on quite other kinds of knowledges. These are
interpretative, cultural knowledges that should look and behave more as in Miller’s
examples, yet also have to be understood within a framework of instrumental
rationality. My example is about marketing strategies (Slater 2002, 2003)."